My wife got me a kindle fire

For christmas…. Thank you wifey :) Mwuaaah

Nestle’s Contrex Mineral Water Ad

Want to advertise mineral water to the ladies? Get a male stripper…

That is what Nestle did in this very unique and very inspired advert.

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So Nestle, how about a similar ad targeted at men? The best location for the ad? Wimbledon, where I live ;)

Your Man Reminder App

Taking a leaf out of the Old Spice marketing book, the good folk at Rethink Breast Cancer have come up with ingenious idea of having hunky, well built, topless men tell you when and how to check for breast cancer via an Android and iPhone app. Probably looking to try and replicate the success, Old Spice had with Isaiah Mustafa, they have created a Youtube video to both introduce you to the app and to give you a taste of the models they have on offer.

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You can find the iPhone app here and if you are an android user, you will have to wait till the 17th of October to get your hands on the android version of the app.

My Google Music Beta Experience so far

google music beta logoEver since the iPhone first burst on the scene, it has been possible for you to carry your music everywhere with you without carting two devices around. However, you were still stuck with either having all your music on your phone or just a select few; there was no middle ground.

Enter Apples iCLoud, Amazon’s Cloud Player and Google Music. All three services afford you the opportunity of storing your music collection in the cloud and playing it anywhere, anytime and on any device. While I know a bit about Apple’s iCloud and Amazon’s Cloud Player, I have not had the opportunity to use them personally. However, I have been using Google’s Music for the past month and a half and this is my personal review of the service.

Now before I start, it is important I draw your attention to the fact that Google Music is currently in Beta and is “invite only” so some of the “inconveniencies” I might draw you attention to might be fixed by the time it comes out of beta.

Signing Up

To sign up to Google Beta, you need to be invited. You can request an invite from Google but at the moment the Music Beta is only open to users in the United States. There are ways around this but I won’t go into them. You can find enough guides on how to score an invite and sign up if you are not in the states on Google. Alternatively if you know someone who is already in the beta, you can get an invite from them.

PS, I have have three Google Music invites to give away strictly on a first come first served basis.

Setting up and uploading your Music

Once you have successfully signed up, your next step is to download the Google’s Music Manager, an installable file for both PCs and Macs. Unfortunately you cannot load your music without first installing the Music Manager. I thought Google will make some sort of webapp for uploading your music, especially as Google have been pushing their Chrome OS, which is purely a web based platform. Makes me wonder how Chrome OS users will get their music unto the cloud; if they do not have a PC or Mac. Maybe when Google finally launch their Gdrive but in the meantime, we cannot write of the desktop just yet.

Google Music ManagerOnce you have downloaded and installed the music manager, all you have to do is point it in the direction of your local music files and it will automatically start uploading your files for you. This is the section of the process that takes the most time depending on the number of songs you have and how size of your broadband. My library of around 8,000 songs took approximately a week to finish uploading, although my router kept cutting out throughout the process, so in reality it should have taken less time. On a positive note, you can start listening to songs as they get uploaded, unfortunately, the song/playlist you might really want to listen to could be the last to get uploaded.

The Music Player

Once you have all your music uploaded, you can download the android app or listen to it through your favourite browser. At the moment, there is no iOS app, although I am sure they will bring one out sooner or later. In the meantime, if you are using an iOS device, you can listen to your songs through your favourite browser.

Google Music PlayerThe android app is quite sleek and polished, as you would expect and works really well. I tested out listening to a playlist on a 3G connection on my way to work and I can say that throughout my journey, the player did not stutter once. As soon as you hit play, the app will start downloading the songs and it is pretty quick. It will also cache the other songs in the playlist while the first one is still playing, so you generally have a seamless experience even if you do lose connection once in a while. You can also select playlists and songs to be available offline and they will get downloaded to your device allowing you to play them even if you do not have any internet connection. All in all, I have enjoyed using both the android app and the web player.

Now to my peeves with Google Music Beta

  1. Two people cannot share a Google Music library, I understand why they will want to do this, but they should also realise most families generally share a music library and having to go through the upload process for each account is quite tedious. At the moment I have no way of sharing my library with her without uploading the entire library to her account as well. This makes is very inconvenient for sharing playlists and updating libraries with the latest songs.
  2. Google Music does not seem to understand featured artists or collaborations. So if you are browsing through your music using your artists tab, you can have up to five instances of an artist. One for the artist on his own and one for each collaboration. So for instance, David Guetta and David Guetta ft Rihanna are seen as being separate artists. Why???
  3. There should be a way of telling Google Music to upload a particular song or playlist first, during the upload process. The songs I really wanted to listen to where among the last to get uploaded when I was setting mine up.

Aside from that, I would have to say I have been very impressed with the Google Music service so far and knowing Google, I can only see it getting better with time.

So what have been your experiences/peeves with the Google Music Service?

Google Cache Link Gone From SERPs

It seems google has pulled the link webmasters used to view their cache from their search results page. I am not sure if this is part of Google’s continous testing or if it is going to be a permanent change.

Google No Cache

In the meantime, using this query will allow you to be able to access your webcache. I am sure there are tools that can do it, but I haven’t had the time to look for any

http://webcache.googleusercontent.com/search?q=cache:http://www.tolumi.com/

Just replace tolumi.com with your desired url and it should work :) .

Update…

Turns out the cache link was not retired as we initially feared, Google just moved it to the preview pane as you can see below.

New location of Google Cache

Great video of Chelsea’s 2010-2011 Season

This in my opinion, has to be one of the best chelsea videos I have ever seen. Completely captured the kaleidoscope of emotions that was the 2010/2011 season.

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Google Authorship and Search Results

Beginning to see a lot more names and pictures next to blog posts showing up in search results. I wonder if it is going to be a new signal of trust for search engines?

Google Author Pictures and Names

 

Tampax Pearl Advert FAIL

I think I am one of the few people who doesn’t get bummed out when adverts come on during my favourite TV show. I think it is the marketer in me that is curious to see how other marketers will try to sell me their products, how they define their selling points and what features they try and promote in a bid to get me to buy their products.

Now, the likelihood I will ever purchase a Tampax product (even if it is for my wife) is very slim and I tend to get really uncomfortable when their ads come on. Their latest ad however took the biscuit when it comes to making me squirm in my seat and in my opinion has to be one of their worst ads ever.

Now the ad, starts off with a girl at a party dancing, when mother nature comes over to spoil the party saying she has brought the girl her monthly gift so she should stop dancing. The girl quickly replies, actually I can dance all I like, I’ve got Pearl. At this point, I am merely uncomfortable, it is mother nature’s reply to the girl statement, which leaves me dumbfounded for the rest of the ad. Might as well watch it yourself….

http://www.tolumi.com/wp-content/uploads/2011/08/TampaxJumpLiteB.flv

 

Does the rise in Google+ signal the death of SEO?

I have been an avid supporter of the new Google+ social network, and in my opinion, Circles have been the best invention since sliced bread. However I noticed something interesting recently, since I started using Google+ and the Plus 1 button, I have been staying logged into Google for 90% of my browsing sessions and as most search marketeers will know, staying logged into Google means that you will be seeing a lot of personalised search results.

Personalised search results, in itself is not a bad thing. From a SEO point of view however, it can be slightly irritating as you know that the results each person is seeing can vary quite significantly. So you find yourself having to explain to your clients that no, they are not number 1 for the keyword “car insurance” yet and it only appears that way because they keep searching and clicking on their own site every five minutes.

According to comscore, Facebook accounts for over 16% of the total time spent online. According to Nielson, an average user will spend approximately 6hrs on Facebook. This seems to be the trend with the popular social networks, people just stay logged in and if you use facebook, I am sure you will know this to be true :)

At the moment, Google+ has hit approximately 20 million users, and that number is rising. That means 20 million people are potentially seeing personalised search results. Now picture Google+ being the size of Facebook…. starts getting scary huh. Now does this mean SEO is dead?

I do not think so. I think SEO is shifting from the traditional model of search as we are used to, to a more social based system where the sharing of links through social avenues like twitter, Facebook and  Google+ will become bigger signals in Google’s ranking algorithm. So as Google starts showing personalised results to a larger number of searchers, the more socially connected sites will end up having the edge. Sites shared or +1′ed by your circle of friends might start showing up higher in the rankings and Google’s recent announcement of +1 inline friend annotations seems indicate this will be the case.

plus 1 friend annotations

However, this is just my humble opinion… What is yours?

The Kindle and I

Amazon Kindle AppI have been wondering about the Amazon Kindle for a while. While I love books and will happily go through 4 a month, the thought of replacing my pleasure of turning a physical page, with a device I cannot use to decorate my library shelves made me hesitate in getting a kindle. Recently I was on my way to my friends wedding in Canada and found myself cursing at the limited selections of books in the airport, as I quickly realised Waterstones had non of the books in my Evernote “Books to Read” list. Another 30 minutes of pacing and thumbing through the books in their fantasy section offered no help and then I decided, since I had my wife’s Ipad with me, I should just just go ahead and give the kindle app a try.

I quickly downloaded the app, logged in and quickly looked for the books in my list… Not yet in kindle format… not exactly a great start.  At least I can check Amazon for recommendations. In minutes I had two books I was interested in reading and I had confirmed that they had been adapted for the kindle. I quickly downloaded the books right before I had to put off the iPad in preparation for the flight.  Once I started reading the books, I quickly forgot I wasn’t holding a book but a computer tablet and unconsciously started reaching to “turn the page”. I loved the fact that if I saw a word I wasn’t sure of, I could just double tap the word and I’ll have the definition literally at my fingertips and with the app also available on my phone, I found I always had my book with me synced to my latest page.

A problem I ran into, using the kindle on the iPad was that I was not able to read the book if I was outside. Now this is not a problem if you have the official Kindle reader, as the e-ink technology makes reading in sunlight possible. I also ran into what I consider to be a product flaw. Why, o why, can I not send a pdf to the Kindle app? I know it is possible to do it on the kindle reader, but why Amazon decided to remove that functionality from their Kindle app escapes me. Surely it cannot be that difficult to give everyone who downloads their app a kindle email address? Or alternatively, have it work with the email address associated with their Amazon account?

Minor gripes aside, I was really pleased with the Kindle app. With it, I could literally buy a book and start reading in seconds wherever I might be, although I am not sure if I will be purchasing a proper kindle…. yet, as it just seems like yet another device to sit beside my laptop and tablet. And while I will continue buying books as I still love the feel and the look of my hundreds of books all lined up on the shelf, the convenience of the Kindle will ensure it is never a forgotten option in my mind.

N.B

Amazon recently released the Amazon Cloud Reader, which is a site developed in HTML5 and allows you to read your kindle books right in your web browser. FYI, the Amazon Cloud Reader works perfectly in chrome, but I do know it is incompatible with some browsers.