I love a good advertisement. I’m one of the weird people who actually loves sitting through advertisement during breaks in shows. Maybe it is because I am interested in video editing and see my self one day creating an advert that will be truly memorable, or that consumers will enjoy watching.

Dairy Milk Drumming Gorilla

Now I know this is a very old one, but you have to admit it is a goodie. So what makes this advert such a good one, I really cannot say. Maybe it is the mystery surrounding the advert, since you are not sure what the advert is about or even if it is an advert till the very end, maybe it is just the fact that you have a gorilla drumming or maybe it is just the sound of Phil Collins voice. For me personally. it was the initial few seconds of the start of the advert, before the gorilla starts drumming, when you can actually see the gorilla *feeling* the music, getting into the mood/zone. That was what killed it for me. What did it for you?

N.B

Dairy milk have changed the advert to one about trucks which i absolutely do not like…. but that is just my opinion.