I think I am one of the few people who doesn’t get bummed out when adverts come on during my favourite TV show. I think it is the marketer in me that is curious to see how other marketers will try to sell me their products, how they define their selling points and what features they try and promote in a bid to get me to buy their products.
Now, the likelihood I will ever purchase a Tampax product (even if it is for my wife) is very slim and I tend to get really uncomfortable when their ads come on. Their latest ad however took the biscuit when it comes to making me squirm in my seat and in my opinion has to be one of their worst ads ever.
Now the ad, starts off with a girl at a party dancing, when mother nature comes over to spoil the party saying she has brought the girl her monthly gift so she should stop dancing. The girl quickly replies, actually I can dance all I like, I’ve got Pearl. At this point, I am merely uncomfortable, it is mother nature’s reply to the girl statement, which leaves me dumbfounded for the rest of the ad. Might as well watch it yourself….http://www.tolumi.com/wp-content/uploads/2011/08/TampaxJumpLiteB.flv