Taking a leaf out of the Old Spice marketing book, the good folk at Rethink Breast Cancer have come up with ingenious idea of having hunky, well built, topless men tell you when and how to check for breast cancer via an Android and iPhone app. Probably looking to try and replicate the success, Old Spice had with Isaiah Mustafa, they have created a Youtube video to both introduce you to the app and to give you a taste of the models they have on offer.
You can find the iPhone app here and if you are an android user, you will have to wait till the 17th of October to get your hands on the android version of the app.
